Shelf Life: Season 2

Now in its second season, the AMNH series "Shelf Life” tells fantastic stories from more than a century of expeditions that helped build the Museum’s 33 million specimens and artifacts — and finds out what scientists are still uncovering about them today. 

AMNH producer Erin Chapman and VR director Jason Drakeford created the series by unearthing original photos and material from the museum library, scanning in and pulling original film reels to build a virtual 360 "world", layering elements into a 360 canvas supporting the story using techniques in matte-painting, 360 environment creation, live-action 360 shoots and more. 

Videos roll out monthly, and are accompanied by episode microsites and social media posts, expanding the content ecosystem across the web.The series has been featured on The Guardian, Wired, io9, and Atlas Obscura, among other outlets. Official site: http://www.amnh.org/shelf-life

EPISODE 1: Fossil Hunting in the Gobi

Kicking off the first episode in the second season, we created a VR/360 film, supported by Facebook, YouTube and Twitter, so viewingwasn't limited to a virtual reality headset or cardboard viewer to watch - the audience can just pan/tilt their phone and it will start to reveal the story, giving every viewer a different experience when watching, and with multiple viewings, you might see something new and different! 

 

EPISODE 2: Nothing But the Tooth

What does it take to describe a new genus, or two, of ancient mammal ancestors? Paleontologists Mike Novacek and Paúl Velazco explain why dental detective work is a big part of the job.

Role: Art Direction, Design, Motion-Graphics
Official Site: http://www.amnh.org/amnh2/shelf-life/discoveries-in-the-desert


Shelf Life: Season 1

Season 1 of "Shelf Life" is a collection for curious minds—opening doors, pulling out drawers, and taking the lids off some of the incredible, rarely seen items in the American Museum of Natural History. Produced by Erin Chapman and Art Directed by Jason Drakeford, explores topics like specimen preparation, learns why variety is vital, and meets some of the dedicated people who work in the Museum collections. 

EPISODE 8: Voyage of the Giant Squid

Getting a giant squid from New Zealand to New York is no easy feat. Curator Neil Landman tells the tale of a sizable specimen’s journey to the collections at the American Museum of Natural History, and Curator Mark Siddall explains why this giant cephalopod has a new name.

Role: Art Direction, Design, Motion-Graphics
Official Site: http://www.amnh.org/shelf-life/shelf-life-08-the-voyage-of-the-giant-squid

 

EPISODE 4: Skull of the Olinguito

Ninety years after it was collected, Mammal #66753 was finally recognized as a new species. This is the tale of one specimen's journey from obscurity to scientific treasure.

Role: Art Direction, Design, Motion-Graphics
Official Site: http://www.amnh.org/shelf-life/shelf-life-skull-of-the-olinguito

 

EPISODE 3: Six Ways to Prepare a Coelacanth

The story of the Museum's iconic prehistoric fish specimen leads to a primer on specimen preparation. Dive deep inside the Museum's collection to discover the past, present, and future of its approximately 33 million artifacts and specimens in this new series with original monthly videos.

Role: Art Direction, Design, Motion-Graphics
Official Site: http://www.amnh.org/shelf-life/shelf-life-six-ways-to-prepare-a-coelacanth

 

Episode 2: Turtles and Taxonomy

How do you organize 33 million things? Herpetologist Darrel Frost talks taxonomy—the science of classification.

Role: Art Direction, Design, Motion-Graphics
Official Site: http://www.amnh.org/shelf-life/shelf-life-turtles-and-taxonomy

 

EPISODE 1: 33 MILLION THINGS

Consider this your golden ticket into our world-renowned collections, with scientists and collections staff as your guides.

Role: Art Direction, Design, Motion-Graphics
Official Site: http://www.amnh.org/shelf-life/shelf-life-33-million-things


Title Sequence Design

Working with producer Erin Chapman at AMNH to develop the title sequence, credits, and all branded graphics, along with supporting material for design/animation. 

Role: Art Direction, Sound Design, Motion-Graphics


Below: Early Storyboard Designs